Project objectives

ROLLER-COASTER’s aim is to investigate entrepreneurs’ and venture capitalists’ intuition and its impact on success

  • We build a research framework for measuring intuition based on emotions-as-information and evolution theory.

  • We assess the level of intuition during decision-making to compare its impact on females' and males' success.

  • Richer knowledge of intuition will enable faster, more accurate and more confident decision-making. Our rational mind is limited.

  • We follow tailor-made communication, dissemination and exploitation strategies for a diverse set of audiences.

Research Partners

A research project hosted by ETH Zürich and the Department of Sociology, Harvard University

  • Support for educators and policy-makers

    ROLLER-COASTER will support the development of instruments to use our intuition to make faster, more accurate, and more confident decisions.

  • The Entrepreneurship 2020 Action Plan

    ROLLER-COASTER will add to our understanding of how to be alert to certain success drivers in rapid decision-making.

  • European Commission’s Small Business Act

    Financing innovative SMEs is certainly challenging for male entrepreneurs and financiers, but it is hardest for females.

Why is this research important?

Despite the growing number of female-led firms in Europe, such entrepreneurial ventures tend to be smaller in size, have more limited access to finance, and show slower growth and lower profits than male-owned businesses. Because of the nature of entrepreneurship, it is postulated, in line with emotions-as-information theory, that intuition affects decision-making. How intuition affects profits and growth of female and male ventures as well as access to finance, which are crucial for survival, has not to date been objectively investigated.

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